Our story · Since 2014

Built inside.Built to last.

10P / ABOUTUS

Learn how the lived-experience-led 10P emotional literacy program began inside New Folsom and grew to serve people, families, schools, and communities.

READ YOURSELF✦READ THE ROOM✦RESPOND WITH INTENTION✦KEEP PUSHING FORWARD✦

A decade of changing the narrative

One person was told:
“Do something about it.”
So he did.

In 2014, New Folsom was marked by violence, overdose, racial tension, and an overwhelming sense of hopelessness. Sam Brown began shaping his lived experience into curriculum. Thirty people joined the first group. The approach spread across the institution to roughly 2,200 people—including mental-health and administrative-segregation housing.

2014

Thirty people begin

The first 10P workshop opens inside a maximum-security Level IV prison.

2015

The institution takes notice

Participation expands and 10P reaches the front page of the Inside CDCR newsletter.

2021

Sam comes home

After 24 years, the founder brings the model beyond the walls.

Today

The meaning expands

10P serves prisons, youth, families, athletes, disabled communities, schools, workplaces, and circles.

“A Powerful Person’s Portfolio is Positive Programming and Prior Preparation to Provide Phenomenal Possibilities.”

What 10P means today

Participant voices

What people say.

“I just want to say, I’m so grateful to you guys. He’s [husband] been down for over seven years, and this is the first time I’ve truly seen a real change in him. The way he communicates, the way he is with me and our daughter is so different. It’s really made our relationship better. I’m truly grateful for this program.”

Maria M. · Family member of a 10P participant

Mindy J. · Video testimonial

“Hi Sam, I just received my two certificates and return packet with all your amazing comments! I am so impressed with how thoroughly you critiqued my work. I feel very heard. I am working on the next one with renewed enthusiasm. Thank you! The certificates are beautiful and make me feel valued!”

Mindy J. · 10P participant

THE NEXT POSSIBILITY STARTS HERE.

Ready to move
from reaction to intention?

Start a conversation See every way to help