Mindy J. · Video testimonial
10PPrograms + SolutionsGive monthly Our story · Since 2014
Built inside.Built to last.
Learn how the lived-experience-led 10P emotional literacy program began inside New Folsom and grew to serve people, families, schools, and communities.

A decade of changing the narrative
One person was told:
“Do something about it.”
So he did.
In 2014, New Folsom was marked by violence, overdose, racial tension, and an overwhelming sense of hopelessness. Sam Brown began shaping his lived experience into curriculum. Thirty people joined the first group. The approach spread across the institution to roughly 2,200 people—including mental-health and administrative-segregation housing.
Thirty people begin
The first 10P workshop opens inside a maximum-security Level IV prison.
The institution takes notice
Participation expands and 10P reaches the front page of the Inside CDCR newsletter.
Sam comes home
After 24 years, the founder brings the model beyond the walls.
The meaning expands
10P serves prisons, youth, families, athletes, disabled communities, schools, workplaces, and circles.
“A Powerful Person’s Portfolio is Positive Programming and Prior Preparation to Provide Phenomenal Possibilities.”
What 10P means today
Participant voices
What people say.
“I just want to say, I’m so grateful to you guys. He’s [husband] been down for over seven years, and this is the first time I’ve truly seen a real change in him. The way he communicates, the way he is with me and our daughter is so different. It’s really made our relationship better. I’m truly grateful for this program.”
“Hi Sam, I just received my two certificates and return packet with all your amazing comments! I am so impressed with how thoroughly you critiqued my work. I feel very heard. I am working on the next one with renewed enthusiasm. Thank you! The certificates are beautiful and make me feel valued!”
THE NEXT POSSIBILITY STARTS HERE.